BtoB Customer Satisfaction Survey
Blind Spots in BtoB Customer Satisfaction Surveys: The Importance of Overlooked Feedback
An important point that is often overlooked in BtoB customer satisfaction surveys is "feedback response during the survey." In many cases, feedback from individual customers is rarely considered during the 1 to 2 months between the start of the survey and the completion of aggregation and analysis. However, the opportunities lost during this period are significant. Particularly, neglecting to address negative feedback can lead to growing dissatisfaction and, in the worst-case scenario, an increased risk of losing customers. Conversely, by responding quickly, you can restore trust and dramatically improve customer satisfaction. Our researchers, who act as your partners, will carefully review feedback during the survey period and promptly report to you if immediate action is needed, supporting you in responding swiftly.
- Company：グルーブワークス
- Price：Other
